When 13-year-old Priest Rivera was severely burned in a school science experiment, facing only a 50% chance of survival, the Burn Moment was born. As an avid golfer, Priest asked his family to bring him his putter, determined to make three balls into a glass jar—a Burn Moment where he chose not to let the hospital rob him of his happiness. A Burn Moment represents those deeply challenging times in life that test us and push us to overcome. Burn Factory was created to remind us that everyone faces Burn Moments—moments that truly shape who we are.

Join the mission to rise above and conquer your Burn Moments